R.I.P. Robert B. Choate, Jr. - Food Lobbyist

From his obituary in the New York Times:

In hearings before a Senate subcommittee on consumers in July 1970, Mr. Choate, a self-described “citizen lobbyist,” testified that 40 of the 60 leading breakfast cereals were so low in nutritional content that they constituted “empty calories.” He displayed a detailed chart of the nutritional components of the 60 cereals to argue that many cereals were no healthier than candy bars or gin.